539183
9780333786697
Competitive Intelligence
by West, Christopher, West, Chris
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9780333786697
- ISBN: 0333786696
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
Chris West is Managing Director of Competitive Intelligence Services and author of Market Research. A graduate of the London School of Economics, he has worked for Shell International, Eurofinance, a Paris-based financial and economic consultancy, and Industrial Market Research Ltd, a consultancy specialising in the analysis of industrial, commercial and professional markets worldwide. In 1991 he founded Marketing Intelligence Services, an industrial market research company that subsequently became part of the Business Research Group. He was a member of the founding team of Competitive Intelligence Services in 1995West, Christopher is the author of 'Competitive Intelligence' with ISBN 9780333786697 and ISBN 0333786696.
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