Competitive Intelligence for the Competitive Edge

Name: Competitive Intelligence for the Competitive Edge
Author: Dutka, Alan
ISBN: 9780658000591

by Dutka, Alan

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ISBN-13: 9780658000591
ISBN: 0658000594
Publisher: McGraw-Hill Companies, The

AUTHOR

Dutka, Alan

SUMMARY

Alan Dutka is president of the National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence.Dutka, Alan is the author of 'Competitive Intelligence for the Competitive Edge' with ISBN 9780658000591 and ISBN 0658000594.

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