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9780767412179

Communication Research Asking Questions, Finding Answers

Communication Research Asking Questions, Finding Answers
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Product details

  • ISBN-13: 9780767412179
  • ISBN: 0767412176
  • Publication Date: 2001
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Keyton, Joann

SUMMARY

This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from one's research questions and hypotheses.Keyton, Joann is the author of 'Communication Research Asking Questions, Finding Answers', published 2001 under ISBN 9780767412179 and ISBN 0767412176.

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