5893557
9780820481197
Communicating with the Ethnic Consumer
by Mueller, Barbara
31245
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- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
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- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
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- Condition: Acceptable
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
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Product details
- ISBN-13: 9780820481197
- ISBN: 082048119X
- Publication Date: 2007
- Publisher: Lang, Peter Publishing, Incorporated
AUTHOR
SUMMARY
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance ofMueller, Barbara is the author of 'Communicating with the Ethnic Consumer', published 2007 under ISBN 9780820481197 and ISBN 082048119X.
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