Commonspace Beyond Virtual Community

Commonspace is the collective mind of the Internet, a synergy built from the space between the bits and fuelled entirelyby people power. As the Internet grows, commonspace is changing the way we live, think, play and do business. Surmanand Wershler-Henry provide a detailed cognitive map of the emerging virtual landscape, and a set of tools that will helpreaders draw on the power of the collective. On the Internet, traditional business logic has turned upside down...with spectacular results: New economy companies are building multi-billion-dollar market caps not by consolidating power, but by giving it away. The open source movement is changing the way we create software and formulate new ideas. As Microsoft shakes in its boots, our beliefs about economic value and work are turning inside out. Online communities are becoming essential components in the creation of political movements, the organization of ideas and the overall success of businesses. Smart, ethical dot-coms are collaborating with their customers-and even their competitors-to create services that could never have been imagined 10 years ago. When personal need and passion mix with the benefits of community and cooperation, unparalleled momentum, new kindsof information and mind-blowing new social worlds are the result. This is commonspace. Forget the marketing chatter and the media pundits-Surman and Wershler-Henry tell you what's really going on theNet. Insight, laughs and irreverent opinions ... this book sounds just like the Internet.David Weinberger, Co-author The Cluetrain Manifesto Commonspace is the new commonplace, the new common sense.Derrick de Kerckhove, Director McLuhan Program in Culture and TechnologyWershler-Henry, Darren is the author of 'Commonspace Beyond Virtual Community' with ISBN 9780130893611 and ISBN 0130893617.