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9780749447601

Commonsense Direct Marketing

Commonsense Direct Marketing
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Product details

  • ISBN-13: 9780749447601
  • ISBN: 0749447605
  • Publication Date: 2007
  • Publisher: Kogan Page, Limited

AUTHOR

Bird, Drayton

SUMMARY

With 'Commonsense Direct and Digital Marketing', Drayton Bird offers a practical yet entertaining guide to the intracacies of the subject. The book contains numerous international case studies showing how companies have implemented the author's ideas.Bird, Drayton is the author of 'Commonsense Direct Marketing ', published 2007 under ISBN 9780749447601 and ISBN 0749447605.

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