Colour

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creastive 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer can accurately and intentionally control colour.The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids. TheBasics Designseries explores key areas of design through a series of case studies juxtaposed by key creative 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.Basics Design: Colourexplores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer can accurately and intentionally control colour.TheBasics Designseries also includesFormat, Layout, Typography, Image, Print & FinishandGrids.Ambrose, Gavin is the author of 'Colour ', published 2006 under ISBN 9782940373314 and ISBN 2940373310.