Name: Co-Marketing Solution Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate Roi Analyses O
Author: Clark, Shawn M.
ISBN: 9780658000065

by Clark, Shawn M.

Co-Marketing Solution Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate Roi Analyses O

by Clark, Shawn M.

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ISBN-13: 9780658000065
ISBN: 0658000063
Publisher: McGraw-Hill Companies, The

AUTHOR

Clark, Shawn M.

SUMMARY

Co-marketing links manufacturer and retailer in their task of chanelling branding messages to the consumer or end-user. The Intel Inside advertisement on TV and on computer products is a good example. This text offers a guide to using the technique.Clark, Shawn M. is the author of 'Co-Marketing Solution Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate Roi Analyses O' with ISBN 9780658000065 and ISBN 0658000063.

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