5082300
9780750680141
Helen Meek, CIM Senior Examiner for the Strategic Marketing Management: planning and control module, and Teaching Fellow, Department of Marketing, Lancaster University Richard Meek, Teaching Fellow, Department of Marketing, Lancaster University Roger Palmer, CIM Senior Examiner for the Managing Marketing Performance module and Senior Lecturer in Marketing, Cranfield School of Management, Cranfield UniversityPalmer, Roger is the author of 'Cim Coursebook 06/07 Managing Marketing Performance ' with ISBN 9780750680141 and ISBN 0750680148.
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