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9780750666442

CIM Coursebook 05/06 Marketing Fundamentals

CIM Coursebook 05/06 Marketing Fundamentals
$61.62
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Product details

  • ISBN-13: 9780750666442
  • ISBN: 0750666447
  • Publication Date: 2005
  • Publisher: Butterworth-Heinemann

AUTHOR

Frank Withey, Geoff Lancaster

SUMMARY

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.Frank Withey is the author of 'CIM Coursebook 05/06 Marketing Fundamentals', published 2005 under ISBN 9780750666442 and ISBN 0750666447.

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