Name: CIM Coursebook 04/05 Managing Marketing Performance
ISBN: 9780750662819

by Helen Meek, Richard Meek, Roger Palmer MBA PhD DipM FCIM FHEA ARAgS, Lynn Parkinson

CIM Coursebook 04/05 Managing Marketing Performance

by Helen Meek, Richard Meek, Roger Palmer MBA PhD DipM FCIM FHEA ARAgS, Lynn Parkinson

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ISBN-13: 9780750662819
ISBN: 0750662816
Publication Date: 2005
Publisher: Butterworth-Heinemann

AUTHOR

Helen Meek, Richard Meek, Roger Palmer MBA PhD DipM FCIM FHEA ARAgS, Lynn Parkinson

SUMMARY

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.Helen Meek is the author of 'CIM Coursebook 04/05 Managing Marketing Performance', published 2005 under ISBN 9780750662819 and ISBN 0750662816.

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