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9780750659611

CIM Coursebook 03/04 Marketing Research and Information (CIM Workbooks 2003/04 Editions)

CIM Coursebook 03/04 Marketing Research and Information (CIM Workbooks 2003/04 Editions)

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Product details

  • ISBN-13: 9780750659611
  • ISBN: 0750659610
  • Edition: Revised edition
  • Publication Date: 2003
  • Publisher: Butterworth-Heinemann

AUTHOR

Matthew Housden

SUMMARY

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.Matthew Housden is the author of 'CIM Coursebook 03/04 Marketing Research and Information (CIM Workbooks 2003/04 Editions)', published 2003 under ISBN 9780750659611 and ISBN 0750659610.

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