5718482
9780750653138
This text is a coursebook tailored specifically for students undertaking the Planning and Control module of the CIM Diploma. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner.Meek, Helen is the author of 'CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control', published 2001 under ISBN 9780750653138 and ISBN 0750653132.
[read more]