4727456
9780750653107
This text is a coursebook tailored specifically for students undertaking the Marketing Operations module of the CIM Certificate. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner.Beamish, Karen is the author of 'CIM Coursebook 01/02: Marketing Operations - Karen Beamish' with ISBN 9780750653107 and ISBN 0750653108.
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