167712
9780072826340
Churchill/Ford/Walker's Sales Force Management
by Johnston, Mark W., Marshall, Greg W.
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- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780072826340
- ISBN: 0072826347
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.t.Johnston, Mark W. is the author of 'Churchill/Ford/Walker's Sales Force Management' with ISBN 9780072826340 and ISBN 0072826347.
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