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9780674021617

Chinese Medicine Men Consumer Culture in China And Southeast Asia

Chinese Medicine Men Consumer Culture in China And Southeast Asia
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Product details

  • ISBN-13: 9780674021617
  • ISBN: 0674021614
  • Publication Date: 2006
  • Publisher: Harvard University Press

AUTHOR

Cochran, Sherman

SUMMARY

Reconsiders the nature and role of consumer culture in the spread of cultural globalisation. This title moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers.Cochran, Sherman is the author of 'Chinese Medicine Men Consumer Culture in China And Southeast Asia', published 2006 under ISBN 9780674021617 and ISBN 0674021614.

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