by Wang, Yuan, Goodfellow, Rob, Zhang, Xinsheng

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ISBN-13: 9789810491581
ISBN: 9810491581
Publication Date: 2005
Publisher: Thorogood

AUTHOR

Wang, Yuan, Goodfellow, Rob, Zhang, Xinsheng

SUMMARY

China's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for Westerners is dependent on understanding a very different and complex set of cultural and business values, as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.Wang, Yuan is the author of 'China Business Culture Strategies For Success', published 2005 under ISBN 9789810491581 and ISBN 9810491581.

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