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9780944496114
"A specific & comprehensive how-to for fund raisers grappling with a rapidly changing social environment." -Giving USA How to use consumer segmentation, demographics, & psychographics when choosing donor markets. Winner of the NSFRE Heritage AwardNichols, Judith E. is the author of 'Changing Demographics - Judith E. Nichols' with ISBN 9780944496114 and ISBN 0944496113.
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