480797
9781403901637
This book investigates the concepts and instruments for managing change in companies striving toward a market orientation in Poland. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transformation countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research papers on the economic, political, and social context of doing business in Central and Eastern Europe.Stuting, Heinz-Jurgen is the author of 'Change Management in Transition Economies Integrating Corporate Strategy, Structure, and Culture' with ISBN 9781403901637 and ISBN 1403901635.
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