38573566

9783639486704

Chancen und Risiken des Einsatzes von Social Media beim Stadtmarketing: Analyse der Wirkung von Brand Communities innerhalb von Facebook auf die Stadtidentifikation (German Edition)

Chancen und Risiken des Einsatzes von Social Media beim Stadtmarketing: Analyse der Wirkung von Brand Communities innerhalb von Facebook auf die Stadtidentifikation (German Edition)
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  • ISBN-13: 9783639486704
  • ISBN: 3639486706
  • Publication Date: 2013
  • Publisher: AV Akademikerverlag

AUTHOR

Sebastian Bartling

SUMMARY

Sebastian Bartling is the author of 'Chancen und Risiken des Einsatzes von Social Media beim Stadtmarketing: Analyse der Wirkung von Brand Communities innerhalb von Facebook auf die Stadtidentifikation (German Edition)', published 2013 under ISBN 9783639486704 and ISBN 3639486706.

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