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9780810823563

Chains of Gold Marketing the Ratings and Rating the Markets

Chains of Gold Marketing the Ratings and Rating the Markets
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Product details

  • ISBN-13: 9780810823563
  • ISBN: 081082356X
  • Publisher: Scarecrow Press, Incorporated

AUTHOR

Buzzard, Karen S.

SUMMARY

Broadcasters are bound to ratings with chains of gold which they are reluctant to break... --Oren Harris, House of Representatives Explores the evolution of broadcast ratings, documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary.Buzzard, Karen S. is the author of 'Chains of Gold Marketing the Ratings and Rating the Markets' with ISBN 9780810823563 and ISBN 081082356X.

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