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9780764557989

Catering

Catering
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  • ISBN-13: 9780764557989
  • ISBN: 076455798X
  • Publication Date: 2008
  • Publisher: Wiley, John & Sons, Incorporated

AUTHOR

Mattel, Bruce, Culinary Institute of America Staff

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SUMMARY

Praise for Catering"Every restaurateur also wants to be in catering but doesn't always know how to take that step. Catering shows us how to take that step with ease and grace." -Nick Livanos Co-owner of The Livanos Restaurant Group"This book is the most comprehensive, all-in-one resource I have seen. It is filled from cover-to-cover with accurate, updated, and detailed information on all aspects of the catering industry. It is a must read for both novices and experienced caterers." -Alison Awerbuch Executive Vice President and Partner of Abigail Kirsch Catering Relationships"If this book had been around when I started my company, it would have shaved ten years of frustration and foolish decisions off my career and added ten years to my life. The devil (or the profit) is in the details and Catering covers the details, chapter by chapter, with entertaining examples and insightful photographs." -Lori Daniel Chief Inspiration Officer/Founding Chef and Co-Chair of Two Chefs on a Roll"After twenty-six years of building my business on intuition and creativity, I wish I would have had this book when I first started. If you are starting a catering company, buy this book! It sets the standard for today's competitive market with emphasis on profitability." -Elaine Bell Owner of Elaine Bell CateringMattel, Bruce is the author of 'Catering', published 2008 under ISBN 9780764557989 and ISBN 076455798X.

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