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9781578519606

Category Killers The Retail Revolution and Its Impact on Consumer Culture

Category Killers The Retail Revolution and Its Impact on Consumer Culture
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Product details

  • ISBN-13: 9781578519606
  • ISBN: 1578519608
  • Publication Date: 2005
  • Publisher: Harvard Business School Press

AUTHOR

Spector, Robert

SUMMARY

Retail is a dog-eat-dog world and nobody has influenced consumers, communities and competition around the world more profoundly than 'category killers' like Wal-Mart, Toys R Us and Costco. This text explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.Spector, Robert is the author of 'Category Killers The Retail Revolution and Its Impact on Consumer Culture', published 2005 under ISBN 9781578519606 and ISBN 1578519608.

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