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3627715

9780130283573

Cases in Strategic Marketing Mgmt.

Cases in Strategic Marketing Mgmt.
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Product details

  • ISBN-13: 9780130283573
  • ISBN: 0130283576
  • Publisher: Prentice Hall PTR

AUTHOR

Quelch, John A.

SUMMARY

For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challengesand opportunitiesWestern companies can expect to encounter when marketing in Muslim countries.Quelch, John A. is the author of 'Cases in Strategic Marketing Mgmt.' with ISBN 9780130283573 and ISBN 0130283576.

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