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9780130374745

Cases in International Marketing

Cases in International Marketing
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Product details

  • ISBN-13: 9780130374745
  • ISBN: 0130374741
  • Edition: 2
  • Publication Date: 1994
  • Publisher: Prentice Hall PTR

AUTHOR

Jeannet, Jean-Pierre

SUMMARY

For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures.Jeannet, Jean-Pierre is the author of 'Cases in International Marketing', published 1994 under ISBN 9780130374745 and ISBN 0130374741.

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