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3602459

9780471508984

Cases in Hospitality Marketing+mgmt.

Cases in Hospitality Marketing+mgmt.
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  • Condition: Good
  • Provider: BookCellar Contact
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  • Ships From: Nashua, NH
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  • Comments: Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. Minimal highlighting, front cover is bent as are 8 pages, otherwise in Very Good condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Product details

  • ISBN-13: 9780471508984
  • ISBN: 0471508985
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Lewis, Robert C.

SUMMARY

Introduction: The Case Method. The Concept of Marketing. Environmental Scanning and Competitive Analysis. Segmentation and Positioning. The Marketing Mix. Research and Marketing Information. Strategy and the Marketing Plan. Comprehensive Case.Lewis, Robert C. is the author of 'Cases in Hospitality Marketing+mgmt.' with ISBN 9780471508984 and ISBN 0471508985.

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