183379
9780130665584
Cases in Consumer Behavior
by McEnally, Martha
512607
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- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 60%
- Ships From: Little Rock, AR
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496390
List Price
Discount
80% Off
You Save
$48.01
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780130665584
- ISBN: 0130665584
- Publication Date: 2001
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person-and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).McEnally, Martha is the author of 'Cases in Consumer Behavior', published 2001 under ISBN 9780130665584 and ISBN 0130665584.
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