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468881

9780133402902

Cases in Business to Business Relationship Selling

Cases in Business to Business Relationship Selling
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Product details

  • ISBN-13: 9780133402902
  • ISBN: 0133402908
  • Publisher: Prentice Hall PTR

AUTHOR

Maier, Ernest

SUMMARY

Appropriate for sales and sales management courses. This role-play supplement consists of a set of cases related to sales and selling. All of the cases occur within the framework of a single company, Marafe Products, Inc.Maier, Ernest is the author of 'Cases in Business to Business Relationship Selling' with ISBN 9780133402902 and ISBN 0133402908.

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