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9780742538368

Cases in Advertising And Marketing Management Real Situations for Tomorrow's Managers

Cases in Advertising And Marketing Management Real Situations for Tomorrow's Managers
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  • ISBN-13: 9780742538368
  • ISBN: 0742538362
  • Publication Date: 2006
  • Publisher: Rowman & Littlefield Pub Inc

AUTHOR

Applegate, Edd, Johnsen, Art

SUMMARY

Edd Applegate is professor of advertising at Middle Tennessee State University Art Johnsen is managing partner at Locomotion Creative in Nashville, TennesseeApplegate, Edd is the author of 'Cases in Advertising And Marketing Management Real Situations for Tomorrow's Managers', published 2006 under ISBN 9780742538368 and ISBN 0742538362.

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