Career Warfare 10 Rules for Building A Successful Personal Brand And Fighting To Keep It

Stand out from the crowd and achieve your greatest levels of success In Career Warfare, David F. D'Alessandro, the bestselling author of Brand Warfare, reveals how to achieve professional success at a high level. He shows how personal brands are built out of people's day-to-day behavior, and demonstrates what a battle it is to build a good one--one that makes you noticed early in your career, without seeming dangerously arrogant. You can rise to the level of your ambitions--and Career Warfare shows you how to do it. "A refreshing message ... from someone who has fought many corporate wars." -The New York Times "A witty and insightful book about personal and career strategy. It is impossible to read this book and not come away with new insights about how to further one's career----and be a more effective person."--Michael E. Porter, Harvard Business School "D'Alessandro dares to speak the truth. If you don't manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say. "With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D'Alessandro draws apart the drapes and reveals what it really takes to get ahead in business." --James Carville, Author and Democratic StrategistOwens, Michele is the author of 'Career Warfare 10 Rules for Building A Successful Personal Brand And Fighting To Keep It', published 2005 under ISBN 9780071462143 and ISBN 0071462147.