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9780273649311

Capturing Customers' Hearts: Leave the Competition to Chase Their Pockets

Capturing Customers' Hearts: Leave the Competition to Chase Their Pockets
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Product details

  • ISBN-13: 9780273649311
  • ISBN: 0273649310
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Clegg, Brian

SUMMARY

An outstanding customer relationship is the only safe way of building differentiation. Building customer loyalty means competing with others on emotion rather than price. This text shows how to leave the competition behind.Clegg, Brian is the author of 'Capturing Customers' Hearts: Leave the Competition to Chase Their Pockets' with ISBN 9780273649311 and ISBN 0273649310.

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