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9780465021550
This volume provides a historical look at the origins of the advertising industry and consumer society at the turn of the 20th century. It includes a history of ways businesses have refined their search for new consumers.Ewen, Stuart is the author of 'Captains of Consciousness Advertising and the Social Roots of the Consumer Culture', published 2001 under ISBN 9780465021550 and ISBN 0465021557.
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