Capital Campaigns: Realizing Their Power and Potential: New Directions for Philanthropic Fundraising #21 (J-B PF Single Issue Philanthropic Fundraising)

Capital campaigns are the most cost-efficient means of raising funds. A well-executed campaign has even further advantages-focusing the public's attention on an organization, uniting its constituencies in a common cause, strengthening staff morale, and developing new annual fund prospects. This issue of New Directions for Philanthropic Fundraising explores both the technical aspects of conducting a capital campaign and the powerful transformational impact of campaigns on an organization's long-term development. Topics include creating the right conditions for achieving leadership gifts; setting-and resetting-realistic campaign goals; using computer systems to manage the information generated during a campaign; and developing an effective challenge grant strategy.Andrea Kihlstedt is the author of 'Capital Campaigns: Realizing Their Power and Potential: New Directions for Philanthropic Fundraising #21 (J-B PF Single Issue Philanthropic Fundraising)', published 1999 under ISBN 9780787942694 and ISBN 0787942693.