Can I Quote You on That? A Practical Handbook for Company Executives Who Deal With the Media

Media contact is a fact of business life. And yet this is the only book on the market that focuses exclusively on getting the best out of contact with journalists. It's written by a journalist, about journalists, and based on a long-established and successful media-training course. Being able to handle the media effectively can be a significant career advantage. Doing it badly can be damaging both to the career and to the company. Learn how to go about forming mutually beneficial long-term relationships with key journalists. This is a practical guide that delivers an understanding of how journalists think and why they think that way. This book is a media- training course in its own right.Essex, William is the author of 'Can I Quote You on That? A Practical Handbook for Company Executives Who Deal With the Media' with ISBN 9781897597897 and ISBN 1897597894.