Campaigns & Elections Contemporary Case Studies

A one-of-a-kind anthology of election case studies from Campaigns & Elections magazine takes readers to the front lines of modern politics and offers a wealth of "how-to" advice for running smart and winning campaigns.This unique new collection of case studies drawn from Campaigns & Elections magazine offers 19 articles that focus on some of the most interesting, colorful, or surprising races from the last five years. The readings take you behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do several state and local issue referenda. An introductory essay by the editors adds helpful background and perspective to the collection.Campaigns & Elections reveals how top candidates went about winning. These selections are "must reading" for all political professionals who need to know what works and what doesn't in modern campaigns. Each case study is generously illustrated with photos, clips from print and television campaign ads, excerpts from campaign literature, and various tables/score-boards with polling and election return data.Bailey, Michael A. is the author of 'Campaigns & Elections Contemporary Case Studies' with ISBN 9781568024950 and ISBN 1568024959.