4374927
9780226069890
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.Brader, Ted is the author of 'Campaigning for Hearts And Minds How Emotional Appeals in Political Ads Work', published 2006 under ISBN 9780226069890 and ISBN 0226069893.
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