5118953
9780814474624
Ed Koch tells readers the savviest ways to turn mistakes into opportunities, define their image, withstand public scrutiny, work the media, gain an adoring audience, handle both the triumphs and the pitfalls of being in the public eye.Koch, Edward I. is the author of 'Buzz How to Create It and Win With It', published 2007 under ISBN 9780814474624 and ISBN 0814474624.
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