136804
9780072407419
Business Research Methods
by Cooper, Donald R., Schindler, Pamela S.
About this item
- Condition: Very Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: The CD is included or the Access Code is unused. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Product details
- ISBN-13: 9780072407419
- ISBN: 0072407417
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.Cooper, Donald R. is the author of 'Business Research Methods' with ISBN 9780072407419 and ISBN 0072407417.
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