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9780030350849
Business Research Methods, 7th Edition
by William G. Zikmund
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Product details
- ISBN-13: 9780030350849
- ISBN: 0030350840
- Edition: 7
- Publication Date: 2002
- Publisher: Cengage Learning
AUTHOR
SUMMARY
A bestseller in previous editions, this text offers undergraduate and first-year MBA students with a comprehensive guide to business research methods. Numerous examples illustrate real-world research in management, marketing and finance.William G. Zikmund is the author of 'Business Research Methods, 7th Edition', published 2002 under ISBN 9780030350849 and ISBN 0030350840.
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