446591
9780534373979
Business Research for Decision Making
by Davis, Wayne R., Davis, Duane L.
About this item
- Condition: Good
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- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780534373979
- ISBN: 0534373976
- Publisher: Brooks/Cole
AUTHOR
SUMMARY
This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.Davis, Wayne R. is the author of 'Business Research for Decision Making' with ISBN 9780534373979 and ISBN 0534373976.
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