Business Plans Kit for Dummies

Steven Peterson is founder and CEO of Strategic Play, a management training company specializing in hands-on software tools designed to enhance business strategy, business planning, and general management skills. He is the creator and developer of the Protean Strategist, a business simulation that reproduces a dynamic business environment where participant teams run companies and compete against each other in a fast-changing marketplace. Each team is responsible for developing a business plan along with the strategies and programs to put it to work. For more information, check out the Web site at www.StrategicPlay.com. Steven has worked with both large and small companies around the world on strategy and business planning, strategic marketing, new product development, and product management. He uses the Protean Strategist simulation to help managers improve their skills in teamwork and collaboration across functional areas and even across cultures. Prior to founding Strategic Play, Steven served for many years as a consultant to companies in the United States and abroad. He holds advanced degrees in mathematics and physics and received his doctorate from Cornell University. Peter Jaret is an award-winning writer whose work has appeared in Newsweek, National Geographic, Health, Men's Journal, Reader's Digest, and dozens of other magazines. He is the author of In Self-Defense: The Human Immune System and Active Living Every Day. Over the past 15 years, Peter has also consulted with a wide variety of companies to develop marketing brochures, informational white papers, and annual reports. His clients include the Electric Power Research Institute, Lucas Arts, The California Endowment, WebMD, BabyCenter, Stanford University, Collabria, and Home Planet Technologies. In 1992, Peter received the American Medical Association's first-place award for medical reporting, and in 1997, he won the prestigious James Beard Award for food and nutrition writing. Peter holds degrees from Northwestern University and the University of Virginia.Peterson, Steven is the author of 'Business Plans Kit for Dummies' with ISBN 9780764553653 and ISBN 0764553658.