Business Plan Workbook

The Business Plan Workbook 5th edition Colin Barrow, Paul Barrow & Robert Brown Business Enterprise Guide Rear Cover: "Practical, professional advice presented in a highly accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 20 assignments with worksheets and examples to help construct your plan, learning from others as you write." Internet Works This fully revised fifth edition of the best-selling guide for students and entrepreneurs alike brings together the processes and procedures required to write a business plan. Based on methodology developed at the Enterprise Programme, Cranfield School of Management, it explains how to construct a practical business plan. Without such a plan, no bank or venture capital house will consider finance for start-up or expansion. Now in a bigger workbook format, the book includes examples taken from the real plans of successful entrepreneurs. The many assignments and worksheets provide a step-by-step approach covering all the key subjects, including: history and positioning of the business; market research; competitive business strategy; operations; forecasting results; business controls; writing up and presenting a plan. Colin Barrow is head of the Enterprise Group at Cranfield School of Management. He is the author of Financial Management for the Small Business and a co-author of The Business Enterprise Handbook, both of which feature in the Kogan Page "Business Enterprise Guide" series. Paul Barrow runs Beechwood Consulting, which offers strategy and finance advice to businesses. A successful author, he has also written Raising Finance, published by Kogan Page. Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he now leads the Entrepreneurship teaching on the MBA programme. He is co-author of The Business Enterprise Handbook.Barrow, Colin is the author of 'Business Plan Workbook ' with ISBN 9780749443467 and ISBN 0749443464.