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9780072883640

Business Models A Strategic Management Approach

Business Models A Strategic Management Approach
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Product details

  • ISBN-13: 9780072883640
  • ISBN: 0072883642
  • Edition: 1
  • Publication Date: 2003
  • Publisher: McGraw-Hill College

AUTHOR

Afuah, Allan

SUMMARY

Business models are about making money and most firms are in business to make money. This text draws on the latest research in strategic management to examine business models explicitly and fully. It explores which activities a firm performs, how it carries them out, and when it executes them to make a profit.Afuah, Allan is the author of 'Business Models A Strategic Management Approach', published 2003 under ISBN 9780072883640 and ISBN 0072883642.

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