5118612
9780470034507
Business Marketing Course Managing in Complex Networks
by Ford, David, Gadde, Lars-Erik, Snehota, Ivan
Product details
- ISBN-13: 9780470034507
- ISBN: 0470034505
- Edition: 2
- Publication Date: 2006
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
David Ford is Professor of Marketing at the University of Bath, UK Lars-Erik Gadde is Professor of industrial Marketing at the Chalmers University of Technology, Sweden Hakan Hakansson is Professor of Industrial Marketing at BI, the Nordic School of Management, Norway Ivan Snehota is Professor of Marketing at the University of Lugano, SwitzerlandFord, David is the author of 'Business Marketing Course Managing in Complex Networks', published 2006 under ISBN 9780470034507 and ISBN 0470034505.
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