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9780130451873

Business Market Management Understanding, Creating, and Delivering Value

Business Market Management Understanding, Creating, and Delivering Value
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Product details

  • ISBN-13: 9780130451873
  • ISBN: 0130451878
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Prentice Hall PTR

AUTHOR

Anderson, James C., Narus, James A., Anderson, James C., Jr.

SUMMARY

James A. Narus is Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University in Charlotte, North Carolina.Anderson, James C. is the author of 'Business Market Management Understanding, Creating, and Delivering Value', published 2003 under ISBN 9780130451873 and ISBN 0130451878.

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