Business Essentials

This "best-selling book" continues to present a brief "no-nonsense " approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.Ebert, Ronald J. is the author of 'Business Essentials', published 2006 under ISBN 9780132287852 and ISBN 0132287854.