Business Economics

Win Hornby, Bob Gammie and Stuart Wall Business Economics 2e The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees. Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way. Features · Provides a concise and accessible introduction to business economics, assuming little or no prior knowledge. · The depth and variety of case study material ensures that the book is a valuable learning resource for a variety of levels. · Uses numerous up-to-date case studies with worked solutions and suggested guidelines to emphasise practical business applications. · Adopts an interactive approach which engages student interest. · Includes a number of useful weblinks to enhance the learning experience. · Contains a wide variety of self study questions and exercises. · Provides a careful balance between theory and practice. · Lecturer's manual is available to all lecturers. New to Edition · Thoroughly updated to take account of recent developments in the area. · Contains a stronger decision making framework. · Macroeconomic coverage has been extended to two chapters. · As well as more traditional topics such as business objectives, demand, costs, pricing and investment decisions, new topics such as the new economy and the economics of e-commerce, are covered. · Examines globalisation and the international economic environment, the single currency and international business strategy. With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of Business and Management. It is particularly relevant to MSc and MBA students taking Business Economics for the first time. Win Hornby is Deputy Head of Aberdeen Business School, Robert Gordon University. Bob Gammie is Senior Lecturer at the Aberdeen Business School, Robert Gordon University. Stuart Wall was formerly Principal lecturer and Head of Economics at Anglia Polytechnic University.Hornby, Win is the author of 'Business Economics', published 2001 under ISBN 9780273646037 and ISBN 0273646036.