by Dowling, Barbara T., Arden, Marianne M.

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ISBN-13: 9780838440773
ISBN: 0838440770
Publisher: Cengage Heinle

AUTHOR

Dowling, Barbara T., Arden, Marianne M.

SUMMARY

Content-rich readings in marketing, international business, management, and computer applications serve as sources for text analysis, classification, writing, information transfer, and the contextualization and development of vocabulary.-- Text includes graphs, charts, and task-based activities.-- Computer technology unit focuses on business applications.-- Appendices feature business cases and guidelines on the case-study method.Dowling, Barbara T. is the author of 'Business Concepts for English Practice' with ISBN 9780838440773 and ISBN 0838440770.

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