Business Communication With Writing Improvement Exercises

Preface Instructors from New York City to Singapore have used previous editions of this book in college classrooms, continuing education, corporate training, and vocational education programs since 1976. We detail some of the reasons that this book has been so successful for so long. To the Student According to a survey conducted byThe Wall Street Journal,80 percent of United States businesses cited written communication as their employees' biggest skill problem. We have written this book so that You will learn to communicate in a way that increases your credibility in business situations and in other business courses. You will learn to avoid embarrassing mistakes in your letters, emails, presentations and other communications. You will be able to create resumes, cover letters and other business communications that will help you to get and keep a good job. We have incorporated features that we know you care about. These include: Areal world emphasisonpractical skillsthat you will use in your jobs. Up to datecoverage of the communication techniques you need in today's workplace. Anentertaining writing stylethat uses humor and anecdotes. Our assignments match the experience level ofearly college students. Job interview questionsare featured. We have included questions most commonly asked during job interviews. Aconvenient and low costformat is featured.Business Communication 6th editioncombines a textbook with a workbook, so you don't need to buy two separate books. To the Instructor This new edition has many features that help make your teaching more effective and convenient. Convenient annotated instructor's edition.You don't have to fumble back and forth between the text and the instructor's manual while teaching. Concise coverage of basic business communication.We have made this book concise so you can cover all the basics of business communication in one quarter or semester. Grading Guidelines.We provide guidelines for grading. Convenient textbook/workbook format.For short answer assignments, this format allows students to simply write their answers in the workbook, rip out the page and hand it in. It also means that you and the students do not need to deal with two separate books--a workbook and a textbook. Up-to-the minute coverage on the latest information technologies, including email, fax, voice mail, and the World Wide Web. The Clear Organization of this Book Originally this book was written to create a textbook with a coherent, progressive organization that makes it easy for students to grasp and apply the basics of business communication to many forms of communication--a textbook that avoided the "grab bag" form of organization that seemed to say to the reader "it's all in there..., if you can only find it." The first chapter introduces a basic theory of communication and shows students the benefits of studying business communication. It introduces students to some of the ongoing themes that run throughout the book--including ethics in business communication and communication technologies. The next three chapters present the basics of business communications: attractive appearance, a tone of good will, and clear and complete message. The rest of the book applies these principles to different types of messages--routine and positive messages; negative, sales and persuasive messages; miscellaneous messages, communication on the internet, employment messages; and finally presentations, reports, and term papers. We must say: We believe we have written the right book for today's changing basic Business Communication classes and thatstudying this book will help students get bHemphill, Phyllis Davis is the author of 'Business Communication With Writing Improvement Exercises', published 2000 under ISBN 9780130400215 and ISBN 0130400211.