442567
9780787955298
Building Your Direct Mail Program
by Lister, Gwyneth J.
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About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9780787955298
- ISBN: 0787955299
- Edition: 1
- Publication Date: 2001
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Nonprofit organizations can make their direct mail programmes as effective as possible using the suggestions included in this handbook. The author explains how to use direct mail efficiently and evaluate and monitor the results of a campaign.Lister, Gwyneth J. is the author of 'Building Your Direct Mail Program', published 2001 under ISBN 9780787955298 and ISBN 0787955299.
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